About us
We’re a team of seasoned growth, creative, and marketing leaders who step in when it’s time to execute. We bring the strategy, creative, customer obsession, and operational muscle to turn opportunities into outcomes, without the overhead of building a full leadership team.
No buzzwords. No endless decks. No “circle back.” Just smart people solving real problems and delivering results.
actually.
What we actually do
We focus where it counts: growth strategy, creative transformation, customer engagement, and execution.
Turn Customers Into Relationships
Customers aren’t won. They’re built. We create smarter customer journeys, lifecycle programs, and retention strategies that turn one-time interactions into lasting relationships. We help with:
• Email strategy and optimization
• Customer journey design
• Lifecycle automation
• Segmentation and personalization
• Retention programs
Make Every Interaction Count
Great ideas only matter when they move people. We bring together strategy and creative direction to create experiences that capture attention, inspire action, and improve conversion across every customer touchpoint. We help with:
• Creative strategy and direction
• Copywriting and design
• Campaign development
• Conversion optimization
• Customer experience improvements
Create Customers Who Come Back
The brands that win are the ones customers choose again and again. We design loyalty programs, gamified experiences, and engagement strategies that build habits, deepen relationships, and drive repeat behavior. We help with:
• Loyalty program strategy
• Rewards and membership experiences
• Gamification
• Engagement strategy
• Behavioral marketing
How we actually work
Executive Leadership, Without the Executive Overhead
Fractional Leadership
Get senior-level marketing and creative leadership without committing to a full-time executive hire.
Strategic Projects
From customer journey redesigns and lifecycle audits to loyalty programs, testing roadmaps, ecommerce optimization, and personalization strategies, we lead the initiatives that unlock growth.
Interim Team Support
We bring experienced marketing and creative leaders who can plug in quickly, stabilize teams, and help move critical initiatives forward.
Before we helped other companies find their next breakthrough, we spent nearly two decades getting winning results at Publishers Clearing House (PCH). We didn’t advise from the sidelines. We owned the outcomes. Here’s what happened.
Results that actually happened
Through gamified loyalty experiences and engagement strategies, we transformed passive customers into active participants.
Driving repeat customer behavior
repeat activity
+246%
We rebuilt customer communications around smarter segmentation, personalization, and lifecycle strategy to better meet customer needs while inspiring the behaviors that drove business results.
Transforming customer communication
annual revenue
+$1.5M
Building a scalable marketing engine
We redesigned PCH’s marketing production processes and introduced enterprise-scale automation to dramatically reduce manual effort and increase efficiency, while getting double digit performance gains.
reduced production
95%
We developed customer communications that consistently outperformed industry benchmarks by combining creative storytelling, audience insight, and performance-driven optimization.
Making every message matter
email click rates
30%+
The difference isn’t that we have more ideas. It’s that we know which ones will work.
Actually, we’ve done this before
We’re not career consultants. We’re operators who spent decades building brands, transforming teams, and driving measurable growth from the inside. We’ve been in the meetings, owned the numbers, made the tough calls, and learned what actually moves businesses forward.
Superpower: Turning complexity into clarity.
Amanda brings the rare combination of creative thinking, customer obsession, and operational discipline. She knows how to find what’s holding a business back, identify the biggest opportunities, and turn scattered ideas into a focused strategy teams can actually execute.
Amanda Candan — The Strategist
Kaitlin Kelly — The Activator
Kaitlin understands what makes customers pay attention, take action, and come back. She brings the marketing expertise to translate business goals into campaigns, channels, and experiences that connect with audiences and drive measurable impact.
Superpower: Turning strategy into momentum.
Patrick Curran — The Creator
Patrick transforms strategy into creative expressions that capture attention and inspire action. He combines design thinking, storytelling, and a deep understanding of what moves people to create brands, campaigns, and experiences that look sharp and perform harder.
Superpower: Turning ideas into experiences people can’t ignore.
Extended Network
We tap into a trusted network of designers, copywriters, production specialists, and other experts to flex with your needs by bringing in the right talent at the right time, without adding unnecessary overhead.
Let’s actually talk.
Every company has a challenge it hasn’t solved yet. A growth opportunity it hasn’t unlocked. A customer experience it knows could be better.
Tell us what’s stuck, what’s next, or what you’re trying to build. We’ll bring the strategy, creativity, and experience to help you move it forward.